Sometimes we get very specific requests from our clients. When we were asked to provide an English, Mandarin & Cantonese-speaking ambassador for a month-long whiskey sampling, our team jumped at the opportunity. The whiskey sampling was to occur at the Vancouver International Airport (YVR). Therefore a trilingual ambassador would be the most effective staff for this promotion.
After each shift, our brand ambassadors was to submit daily online reports regarding sample and sales numbers. As a result, the client was up to date on the success of the promotion.
Despite working every single day for a month, our brand ambassador did not mind and enjoyed all the interactions he had with passerbys. He left a good lasting impression for the Bacardi client while going above and beyond his call of duty each and every day. In addition, Justin spoke fluent French, so was able to communicate with English, French, and Chinese-speaking consumers.
Whiskey Sampling and Other Alcohol Promotions
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