To build awareness and promote Mucho Burritos Ghost Pepper Burrito in Calgary and Edmonton, Maverick PR hired two outgoing street teams of brand ambassadors from Tigris on Oct. 7-8/13. Each street team was equipped with Ghost pepper inspired chocolate bars and tattoos to hand out to pedestrians as well as registration forms to sign people up for an eating competition. People got a real kick out of the program and were happy to meet our team of special events brand ambassadors staff.