Tigris ‘ brand ambassadors teamed up with Astral Radio to plan and execute six backyard BBQ’s parties in Toronto, London and Ottawa for Molson Canadian Cider.
Tigris spent 2 months planning out supplies, food, set up, games, music and staffing including 2 brand ambassadors per event. A dedicated event manager was responsible for picking up supplies from Tigris head office before each weekend along with perishable items the morning of each event. The team would arrive onsite 2 hours before each BBQ to set up and would cook/serve the food along with the Molson beer (the best part) and run games like Ladder Ball and Washer Toss. Molson products served included Molson Canadian Cider, Molson Canadian Lager, Molson Canadian 67, Molson Canadian 67 Sublime and Molson Canadian Wheat.
The winners of the BBQ and guests were extremely happy and thankful for this experience. And, we were happy to help create it!