Tigris provided a team of youthful, professional staff to execute multiple activations on campus at the University of Waterloo, Laurier and Western. Throughout each activation our staff were responsible for mingling with students and capturing their attention. In association with Rise Real Estate, our staff were encouraged to engage with students at each campus and inform them of their living options, specifically the LUXE and ICON buildings. These buildings are luxurious, close to campus, feature hundreds of special amenities and are extremely affordable for students.
As a team our brand ambassadors engaged with students and signed them up for tours of the buildings. Along with organizing tours, our staff encouraged students to participate in a different social media contest each week for their chance to win a special prize, including Leaf tickets and gift cards to the book store. Marketing to millennials isn’t always easy, but when you include a social media campaign with prizes it sure does capture their attention!
Our team had a blast at each school and became a recognizable part of the campus. Is your brand interested in marketing to millennials? Check out our recent blog post on the topic for more information, or give us a call at 647-286-9392 for a free quote on any of our services. We operate in over 15 markets across Canada including Toronto, Montreal, Calgary and Vancouver.