As part of this year’s Back to School deals, Northland Village Mall executed a unique mall promotion. Have you heard of Pokémon Go? It’s the summers hottest game, which encourages players to get outside and capture Pokémon with their smartphones. To drive shoppers to the mall, LPi Group designed a Pokémon marketing technique.
Our Calgary brand ambassadors dropped “lures” at various PokéStops throughout the mall. These brought players to the location and players quickly gathered at the mall! Now, what did our promotional team do with all of those potential shoppers? They engaged with them by handing out branded swag and encouraging entries for a Back to School Facebook contest. The lucky winner received $500 in Gift Cards for retailers in Northland Village Mall!
Interactive Calgary Mall Promotion
Entice consumers to shop at your mall with an interactive campaign. Tigris operates nationwide across Canada with over 1,500 professional events staff on our roster. Whether your mall is in Edmonton or Ottawa, we have the right staff to support your marketing initiatives. Contact Tigris today at 647-286-9392 for a free, no-obligation quote on our event staffing services.
