Globe & Mail approached Tigris to provide event planning and staffing support for a lead generation program at the O’Cannabiz show. Above all, the purpose of the program was to promote subscriptions to “Report on Cannabis”.
How do you execute a lead generation program? First, you must have a goal. Staff were to drive as many 5-day trial sign ups as possible to the Report on Business Cannabis Professional from conference attendees. Haven’t heard of this report? Check out the details below!
The report on Business Cannabis Professional is a new subscription-based email news service from The Globe and Mail. It is written specifically for cannabis industry experts.
Because this was a turkey event, Tigris was to source all booth materials, including:
- LED monitor
- Furniture – 2 lounge chairs, 1 side table, 1 cruiser and 2 bar stools
- Banner displays
- Electrical
- Candy
- iPads
Are you looking for turnkey support for your lead generation program? Contact Tigris today to learn more about our event planning and staffing services. In addition to trade show services, we support retail events, conferences and much more!
