We love getting in the holiday spirit, and our team of brand ambassadors in Victoria had a blast with this festive interactive marketing campaign. In association with Toolbox Design, Tigris joined forces with Woodgrove and Mayfair Shopping Centres to offer a multi-property gift card. We assembled an impressive street team called the #SantaSquad who surprised, delighted and sparked shoppers to share the Woodgrove and Mayfair gift card solution.
The #SantaSquad street team visited shopping centres and city streets dressed in bright pink Santa outfits – they were hard to miss! The team carried a large interactive photo frame and a giant Santa gift sack. Participants were encouraged to take a photo inside the frame and share the image on their social media accounts.
As an instant thank you, participants were offered a Santa-wrapped gift box from the Santa sack. Every gift box included a Santa Bonus Ballet for their chance to win $500. Some boxes contained extra special gift cards loaded with various balances ranging from $10-$100!
What is your brand doing to utilize the holiday season? If you’re looking for an interactive marketing campaign, contact Tigris today at 647-286-9392 for a free quote on any of our services. We can simply provide the staffing services or assist with the creative concepts as well! We operate in over 15 markets across Canada including Toronto, Calgary, Edmonton and Vancouver.