What is your favourite holiday retail promotion? Many may say Christmas, or Valentine’s, but what about Chinese New Year? To celebrate this special holiday, Tigris provided one female promotional model for a CNY Swatch promotion. Because of the market, our promotional model was bilingual in English and Cantonese.
The event was held at the Swatch store in Metropolis @ Metrotown, Jan. 27-28. The New Year is a time for Asian families to celebrate with loved ones. To celebrate this holiday, Swatch designed a special edition Chinese New Year Watch for consumers.
CNY Holiday Retail Promotion, Gong Hey Fat Choy!
Onsite, our bilingual promotional model was to stand at the front entrance. As a result, customers were eager to browse inside the store. She encourages shoppers to view the CNY watch. In addition to welcoming customers, our promotional model was to assist with refreshments. Lastly, a Swatch red pocket was given to each customer for a ‘Gong Hey Fat Choy!’
Leveraging special holidays to increase store traffic is a popular idea. Not only are people out shopping, but they are looking for something specific in mind. Most of all, by offering a promotion, special offer or product, you can increase sales around popular events.
Upcoming Holiday Retail Promotions
You may be wondering what’s next for Swatch. In February, Tigris is assisting with two Valentine’s promotions in Montreal and Toronto. Same as Chinese New Year, Swatch is leveraging a holiday to increase store traffic and sales. Seems like holidays are the perfect excuse to spend money!
Are you looking to host a holiday retail promotion? Contact Tigris today to receive a new quote on our experiential staffing services.
