Mastro and San Daniele are part of the Sofina Foods family of brands. Mastro and San Daniele Italian Deli Meats are great quality. They are made using authentic Italian techniques and ingredients.
Tigris supplied staff for a Sofina activation at the Taste of Little Italy. Onsite, our team was to engage guests attending the festival with product samples, with 500,000 expected in attendance over three days. The team was also responsible for key messaging, maintaining and cleaning the work area, handing out coupons, assisting with the Plinko game and handing out prizes.
Experiential Food Experience Was A Huge Success!
The event was a huge success. The public LOVED Sofina products and the event was well received. Below are a few customer testimonials:
- “I saw you on CP24 just now and I just had to come by!”
- “Great booth, I loved it last year as well!”
- “I only have Lavazza Coffee at my house!!”
- “The Mastro Spicy Salami has been my lunch meat for years now!”
- “I am going to blow up this charcuterie board into a table cloth!”
- “This Lavazza espresso really hit the spot! I’ll be dancing all night!”
- “I love this brand; I buy it every week!”
- “I’m interested [in hearing more details]; tell me more about these varieties!”
If you’re interested in this experiential food experience, our team will be in at the Semaine italienne de Montréal August 11-13. Stop by to see our team in action!
