Tigris liaised with another event marketing company to staff and execute a publicity stunt, appropriately called “Tennis in the Street” for Tennis Canada and Rogers Cup.
In total, a team of 10 energetic events staff and event management were booked as set up crew & “Super Fans”. The team of events staff literally stopped traffic at Yonge & Dundas to set up a net, sponsored by Sony Ericsson, so rising stars Ana Ivanovic & Caroline Wozniacki could square off against each other in the middle of the usually busy intersection.
Check out video from this experiential marketing campagin at: http://www.youtube.com/watch?v=7U3VY0J7snk