For the second consecutive Labour Day weekend, Tigris teamed up with Canadian Tire to supply a team of 30+ brand ambassadors for the NASCAR Camping World Truck Series Aug. 30-31.
The team of brand ambassadors were comprised of event management, 25 shuttle driver’s, floaters and representation in the action/fan zones along with a market researcher collecting surveys. In exchange for our complimentary shuttle services (we gave over 8,000 rides!) our brand ambassadors diligently collected donations for Canadian Tire’s charity Jumpstart. If you didn’t attend this year, it’s definitely an event you should add to your calendar for 2015. We hope to see you there!