On the Victoria Day long weekend, our Tigris brand ambassadors were at it again for the third consecutive year staffing for the opening weekend at the Canadian Tire Motor Sports Track in Bowmanville, ON. The renowned Victoria Speedfest and opening weekend of the park attracts thousands of people to watch the NASCAR races.
Throughout the weekend, there were endless on and off track activities for fans to participate in. To help with the hustle and bustle of the exciting activities, our team of 30 brand ambassadors were designated to various tasks including 20 shuttle kart drivers, hosts at the action & fan zones, a market researcher, event manager and a handful of floaters for break relief.
Over the course of the weekend, our brand ambassadors saw over 15, 000 guests and gave close to 3000 shuttle kart rides. Wow! You can imagine how thrilled guests were to receive a ride from one end of the race track to the other!