Partnering with TCP Integrated Marketing, a full-service communications company, Tigris helped executed a campaign created to make consumers SMILE with a team of events staff and event management daily from Thurs., Aug. 22 to Sun., Aug. 25/13. With four “Smile Stations” positioned throughout the mall, our enthusiastic events staff invited participants to put their hand into a “smile station” to pull out one of the many prizes offered by retailers in the mall—no strings attached! Customers walked away with amazing gifts—ranging from moisturizers, USB’s and underwear to gift certificates for different clothing stores and restaurants. The purpose of the activation was to keep mall traffic flowing during the busy weekend of Buskerfest. Over the span of four days, more than 7,600 prizes were given away and thousands of smiles received!
