To help better understand what people think about Buckley’s latest and greatest lozenges, Tigris teamed up with Hotspex by supplying teams of field market researchers in 2 cities to collect data for a study.
Tigris’ staff roamed busy areas downtown Toronto from Apr. 2-8 and downtown Vancouver from Apr. 4-7 to pre-qualify members of the public for a product trial. Our field market researchers utilized data enabled ipads to pre-screen close to 1,000 people, ultimately to nail down the 400 required participants for the trial of the lozenges.
Since 2008, Tigris field market researchers have assisted Hotspex with over 25 studies locally and nationally.