Tigris executed a brand awareness promotion at Nuit Blanche in association with ESKA. This was our 2nd year providing brand ambassadors for the City of Toronto!
Onsite, our team was to hand out ESKA water bottles to consumers at Nuit Blanche. In addition, they were to educate consumers with key messaging. These messages included that ESKA is 100 % Canadian, naturally pure, and sodium free. Because this was a brand awareness promotion, the City of Toronto also planned an ESKA photo booth station and rest area with tables and seating. As a result, consumers were able to relax and enjoy ESKA while engaging with our team.
Most noteworthy are the consumer testimonials.
- “100% Canadian? Okay, give me one!”
- “I love your water!”
- “This is the bets booth!”
Seems like everyone enjoyed the brand and the activation. Consumer testimonials are especially relevant because they are honest opinions of what the consumer thinks of the activation.
Toronto Brand Awareness Promotion
Have you been to Nuit Blanche? The free all‐night contemporary art event features over 60 contemporary art projects by Toronto’s art community and four curated exhibitions produced by the City of Toronto. If you’re interested in creating an experiential activation at a Toronto event, contact Tigris today! We create, plan and staff memorable experience in over 15 markets across Canada.
