Tigris supplied teams of bilingual brand ambassadors and event managers to engage guests in-language for a series of multicultural days. These special events included East Asian Day Aug. 10, Muslim Days Aug. 23-24, Philippino Day Aug. 15-17 and Portuguese Day Sept. 13.
The events staff were required to engage the public to participate in a contest for the chance to win a Rogers Sony Bravia, Toronto Raptors or FC tickets. For all of those who participated, they were also given branded tote bags. Needless to say, everyone enjoyed the ethnic “Rogers Experience”. Thousands of people participated in the contests available and were excited to meet the bilingual brand ambassadors!