Grassroots Advertising approached Tigris to provide three energetic and engaging brand ambassadors for a Johnny Rocket’s backpack billboard campaign. Onsite, our team was to engage the public, disperse key messaging and giveaways, as well as some additional assistance with photos.
The events staff were put in a team of three to actively engage with the public at Kitsilano beach and a team of two to engage with the public outside Vancouver General Hospital.
Johnny Rocket’s Backpack Billboard Campaign
Tigris staff were able to find authentic connections and almost everyone was familiar with Johnny Rocket’s restaurant. Passersby were extremely happy to see the walking billboards, engage with staff and receive a frisbee, coupon and/or postcard. They were able to capture a lot of photos as passersby were genuinely engaged in the activation. Below are a few participant testimonials:
- “The burgers look delicious!”
- “I love the onion rings. They are amazing!”
- “Wow, what a surprise, I am definitely going to visit Johnny Rockets.”
- “I have never been to a Johnny Rockets and now I would like to try it!”
- “Me and my work colleagues generally go to the Cactus Club for lunch, but now we will go to Johnny Rockets!”
Overall, the team made over 1,000 brand impressions and distributed over 700 coupons. Are you looking to make a positive brand impression and drive traffic to your store? Contact Tigris today to learn more about our event staffing services.
