Appleton Rum booked enthusiastic promotional models to mix and serve cocktails at events in Calgary throughout the month of December. Events were held at local bars and pubs to attract consumers and educate on the product.
Sat., Dec. 8 Melrose
Sun., Dec. 9 Teatro Restaurant
Fri., Dec. 14 St. James Pub, The Elk & Oarsmen
In total, 450 samples were distributed in the month of December averaging 150 samples per bar.