Indigo Parking Canada Inc. approached Tigris to provide two energetic and engaging brand ambassadors per location for the Indigo App Awareness Campaign. Onsite, our team was to engage VIA Rail users at 5 locations across Ontario including Belleville, Kingston, London and Windsor. They were to encourage users to take a pamphlet and complimentary coffee, and discuss key messaging about the Indigo Parking app.
The Park Indigo App is the only app that allows users to pay for their parking. This app allows users to skip any lines, pay from anywhere, and avoid ticket loss. Sounds efficient, wouldn’t you agree?
In addition to complimentary coffee, VIA Rail offered a one-time 50% discount for first time users. Below are a few participant testimonials:
- “Thank you for the coffee. That made my day!”
- “Wow, what a good discount! That’s very awesome.”
- “We love Indigo! We use it a lot. The app is very useful.”
- “I would love some coffee!”
- “This saves so much time and I don’t have to run to the machine in the cold.”’
Throughout the duration of the app awareness campaign, close to 500 coffees and pamphlets were distributed over the 5 locations!
Are you looking host an app awareness activation? Create brand awareness with intelligent, engaging brand ambassadors. Contact Tigris today to learn more about our event staffing services.
