Tigris’ team of promotional models hosted kicked off a 5 month sampling launch in late November to introduce American Honey bourbon to the Albertan market. Our winter sampling series will continue through to April 2014 in both Banff and Calgary. Appearances in Nov/Dec included:
Thurs., Nov. 28 at the Elk and Oarsman in Banff
Fri., Dec. 6 at Bookers in Calgary
Fri., Dec. 6 at Gateway SAIT in Calgary
Sat. Dec. 7 at the Drum & Monkey in Calgary
Thurs., Dec. 12 at Banff Brewing Co in Banff
Sat., Dec. 14 at the Rose and Crown in Banff
Fri., Dec. 20 at the Moustache Petes in Calgary
In total, the promotional models interacted with over 1,000 consumers and distributed over 875 delectable samples of American Honey.
How sweet it is!