Throughout 2014, Tigris has worked hand in hand with PMA Agencies to execute multiple samplings each month throughout Alberta. Our promotional models in Calgary just wrapped up their final December tasting on Wed., Dec. 17th at The Cat ‘n Fiddle in Calgary.
We have a team of 18 gorgeous promotional models in Calgary and 6 in Banff that alternate working the samplings. Our promotional models are top notch from looks to experience and thoroughly enjoy working these samplings, and guests at the restaurants enjoy having them!
Throughout the year, our promo models have sampled Appleton Rum, American Honey, Cabo Wabo and Aperol Spiritz. For each beverage, the promo models were given a unique uniform, varying from branded t-shirts to dresses. In addition to sampling, our Alberta Promo Girls primary responsibility was EVENT HOSTING. We wanted consumers to have a true brand experience. This included our events staff proactively engaging with the consumers. They embodied the brand they were representing with exceptional experience.
For some tastings, guests were able to receive free promotional items such as branded t-shirts and cups. This assisted with the true brand experience. Instead of just sampling a product, our Alberta Promo Girls ensured that they were a beneficial addition to everyone’s night. There’s nothing exciting about someone sampling a product who hides behind their booth!
We look forward to continuing our partnership with PMA Agencies in 2015 and we know our Alberta Promo Girls are excited as well.
Are you interested in executing a sampling in 2015? Call Tigris today for a FREE quote at 647-286-9392 . Our services are available in 15 different markets in Canada including Alberta, British Columbia and Ontario.