Did you know that 87% of Albertans are involved or know someone who is involved with hockey? ATB Financial, in association with REC Media planned an Alberta experiential marketing campaign to connect directly with hockey loving Albertans in local hockey arenas. Tigris was required to supply the brand ambassadors to initiate this interaction and create connections through the ATB Home Ice Heroes Program.
The blended media and Alberta experiential marketing campaign in community recreational hockey arenas included wall murals with supportive messaging, as well as genuine conversations with people in the arenas about why they love or support hockey. Our staff focused on the people who make hockey happen such as parents, coaches, concession workers, drivers, scorekeepers, etc. Our staff distributed promotional items as well such as gifts cards, blankets and candy!
Workers, family and friends at the arenas were shocked and surprised when meeting with our brand ambassadors. They loved sharing their hockey related stories and appreciated the gift cards and promotional items. What a fun promotion!
If you are interested in creating a blended media and experiential marketing campaign with brand ambassadors, Tigris is able to assist in over 15 markets across Canada including Toronto, Vancouver, Calgary and Montreal. Give us a call at 647-286-9392 to speak with one of our experienced account coordinators or send an e-mail to [email protected].