Experiential marketing directly engages consumers and encourages them to participate and interact with your brand. How do you encourage consumers to interact with a financial services company? By finding something that is near and dear to their heart! Tigris provided Alberta brand ambassadors to execute this promotion in association with REC Media.
Did you know that 87% of Albertans are involved or know someone who is involved with hockey? This season, ATB wanted to connect more directly with hockey loving Albertans where it all happens –in the local arena. It was up to our Alberta brand ambassadors to interact and create connections with individuals who make hockey possible across Alberta. From the rink operations manager, to the volunteer referees and coaches, the program celebrates the countless hours and commitment each individual dedicates to hockey in Alberta. Our team visited their final arenas between February 13-27th.
The experiential campaign included giveaways, buzz worthy, memorable experiences and an enhanced hockey experience. Giveaways included hot chocolate, hats, gas cards and stadium cushions. Are you looking to create an experiential campaign to connect with your consumers? Tigris is an experiential event staffing agency that is able to assist with all types of events across Canada. Give us a call at 647-286-9392 or complete our online forum for a free quote on our services.