From Jan. 20-24/14, Tigris brand ambassadors spanning 3 of Canada’s largest cities approached gym-goers, offering free samples of Danone’s new Silhouette Greek Yogurt. In addition to staffing this amazing sampling program in Toronto, Vancouver & Montreal, Tigris teamed up with top ad agency, Zoom Media to turnkey this activation. While Zoom leveraged their fitness properties in these cities and developed creative for the signage, Tigris coordinated transportation of the samples, cold storage facilities, logistics, uniforms, staffing and management!
Aside from offering a variety of free samples with innumerable health benefits, brand ambassadors were responsible for some prep and event management such as picking up supplies in advance and before each shift along with set up and tear down of the sampling display. Between the three cities, 6,750 samples were distributed and over 8,000 people were interacted with. Now, that’s what we call successful product marketing!