Leveraging Trade Show Services for the Women’s Show in T.O.

Looking for the ultimate girl’s day out? Check out The National Women’s Show, a trade show hosted at the Metro Convention Centre in Toronto November 7th, 8th and 9th.  The show is also held in Ottawa, Québec and  Montréal if you aren’t able to make the show in Toronto! So what’s The National Women’s Show all about? It’s a shop ’til you drop experience with over 450 exhibits where you will find everything from food and wine sampling, fashion shows, celebrity guests, free makeovers, health, wellness and beauty secrets, cooking demos, home renovations and travel ideas! There is an activation for every woman, and admission is only $14. It’s a girl’s day out for all ages – bring your girlfriends, daughters and mother!

One thing is for sure, at Tigris head office we are extra excited for this years NWS seeing as we are hosting the booth’s for two fabulous brands. The Toronto Star and Taste of Nature have both asked for our help with their executions and we couldn’t be more pleased that they’ve taken us up on our trade show services.

We are proudly assisting Toronto Star with lead generation for their fun and interactive contest application – Wonderlist! It’s the red carpet of exclusive discounts, offers, tickets, experiences and more. Our brand ambassadors will be engaging guests at the show to enter Wonderlist for the chance to win exclusive tickets to sporting events, concerts and movie premiers, meet and greets with celebrities, trips and yes, much more. Our objective is lead growth, brand awareness and a memorable experience. In addition to the bigger contests on the go with Wonderlist, our team will also run a prize wheel to give away some instant prizing. What’s not to love about Wonderlist?

In addition to Toronto Star, we will also be hosting a booth for another amazing client of ours – Taste of Nature. This will be the 12th execution we will be turnkey staffing and managing for the brand but this show will definitely be the biggest. With tens of thousands of guests expected in attendance, our booth will be busy with 4 brand ambassadors distributing delicious and nutritious fruit & nut bars while communicating valuable key messaging about what makes the brand stand apart from other bars on the market. If you haven’t tried one of them yet, make sure you stop by and let us know your favourite flavour. For us, it’s a toss up between Canadian Maple Forest and Brazilian Nut Fiesta.

The Benefits of Brand Ambassadors – Just One of the Many Trade Show Services Available for your Next Event!

So here’s the deal. Yes, you can man or staff a booth yourself. But you’re a busy person. Are you sure you want to take time of the office or take your employees off the floor for a three day trade show? Or longer? Time is money and we know how valuable yours is. Here are some key benefits to utilizing brand ambassadors for your events. They are just one of the many trade show services available to make your life alot easier.

1. Cost effective – Notice how The National Women’s Show takes place in so many cities across the country? Save money by hiring local brand ambassadors. This way you are eliminating or cutting the cost of transporting, housing and feeding multiple employees to work the booth and represent your products.  Tigris is a national event staffing and experiential marketing agency so the bonus is the consistency in our services and staff from city to city. Whether your event is in Vancouver, Calgary, Toronto, Montreal – or really just about anywhere in Canada, we can help you out. We also have regional management support to further help with event logistics, from set up, onsite coordination and tear down of your booth.

2. Attract Attention and Double Traffic – How do you get people to stop by your booth when there are over 450 other booths to compete with? Attract attention with professional brand ambassadors to build buzz and add excitement and enthusiasm to your brand. We understand your employees know your brand inside-out, but they may not be comfortable being on the fore front, hustling and bringing people into your booth. Let us do the “dirty work” for you! Instead of passing over your booth, our brand ambassadors will proactively intercept consumers. In addition to increasing traffic, this will also give any reps you have onsite the extra time to have on more in-depth conversations with serious, potential customers. This works especially well at private trade shows attended by merchandisers, distributors and buyers. Remember, personality is only one piece of the puzzle. You can utilize our other trade show services, outside of simply staffing, to build or enhance your booth and to costume the onsite staff… just a couple more ways to make sure YOUR brand stands out!

3. Demonstrations and a ‘Human Element’ – Brand ambassador do not simply stand at your booth and smile. They are hard workers who are able to distribute  flyers, relay key messaging and gather crowds to increase brand awareness, generate leads – and ultimately sales, to support your ROI and bottom line! Depending on your brand and/or product, our events staff can conduct hands-on demonstrations, giving consumers an interactive  ‘human element’, enabling trials, questions and answers etc. Guests at the trade show are more likely to remember a memorable experience and interaction rather than the hundreds of free samples they receive.

For more information on The National Women’s Show, click here. If you plan on attending, don’t forget to look our for our busy brand ambassadors at the Toronto Star and Taste of Nature booths! Our teams will be there the entire weekend.

If you are looking for trade show services, there are some photos below from other trade show executions we have supported. From events staff and brand ambassadors to creative design and turnkey management, Tigris is here to help make the most of your event. Give us a ring at 647-286-9392 for a free, no obligations quote! Our services are available in over 15 markets across Canada including Toronto, ON, Vancouver, BC and Calgary, AB.

[Show as slideshow]