Market Research Methods that Work!

Tigris has teamed up with Hotspex to plan and execute a series of market research methods that use interviewers and ipads to gather a wealth of information for for the Greater Toronto Airports Authority.

The goal of the biggest study is to improve Toronto’s Pearson’s level of customer satisfaction, parking, security, stores and even public perception. Toronto Pearson Airport has been awarded one of the 10 most improved airporst in North America – and they don’t plan to stop there! They are striving to be the best of class in their industry.

These market research methods aren’t common as they are expensive, time consuming – but also extremely effective. Tigris booked a team of 20+ field market researchers per day to collect several thousand surveys during a 2 week span. Hotspex uses emotional science techniques to analyze the data for GTAA so they in turn, can implement important changes ranging from travel procedures to shopping experiences for travellers. Distributed post-security across the 2 terminal airport, Tigris’ market research interviewers are armed with ipads and incentives to engage participants in the study. All participating field market researchers are required to complete and submit a police check along with valid photo ID so they can obtain proper security clearance to work post-security for the duration of this initiative.

How Participants Respond to these Market Research Methods

If you happen to be flying out of Toronto Pearson, stop by one of the kiosks. You’ll be able to scout these out by the “Your Voice at Pearson” pull up banners situated beside the tables. In exchange for 15-20 minutes of your time and a completed survey, travellers are rewarded with a Tim Hortons gift card. Depending on the length of the survey, these may range from $2 to $5 or even $10. Market research methods with rewards!

“Your Voice at Pearson” is part of a passenger improvement program.  For more on our market research methods, browse the services on our website. With your help and the completion of yet another successful study supported by innovative market research methods we can make that happen!