Sport Chek wanted to celebrate back to school with the “Mystery Locker”, which was placed inside the main concourse of the Toronto Eaton Centre from August 21st – 24th. Tigris provided 3 brand ambassadors to activate this promotion. There was a GIANT locker loaded with goodies that attracted guests to the activation. Once intrigued, our staff would give participants a locker combination.
Participants tried out their locker combinations for the chance to win a Sport Chek gift card or a pair of tickets to a Toronto sporting event. When ever there was a winning combination, bells would ring and sirens would flash, making a huge celebratory scene in the busiest part of the mall. Our brand ambassadors interacted with over 2,000 shoppers throughout the weekend!