Tigris was contracted by Canadian Tire to book an onsite promotional team for an activation at the American LeMans Weekend Series at the Canadian Tire Motorsports Park in Bowmanville Jul. 21-22. The events staff included event management, 5 shuttle drivers, 2 market research interviewers, 2 floaters, and 6 sports concierge staff. The team was a hit with fans at the track who enjoyed the hospitality and added activities.
