The Not-To-Do List: 5 Things You Need To Stop Doing with Experiential Marketing Companies in Toronto

Here’s a quick review of experiential marketing companies in Toronto – what you need to know before hosting an event. Most people who have worked in marketing or for a marketing agency have heard of the term experiential marketing , and are aware that this concept is all about creating a valuable connection between the consumer and the brands personality. This interactive marketing tactic that strives on consumer participation has been around for quite some time.

Don’t get me wrong, live marketing is still an extremely valuable tool. When connecting with experiential marketing companies in Toronto, be sure the company is able to offer something different, tailored to your brands needs. Below is a list of 5 things to avoid when collaborating with experiential marketing companies in Toronto.

1. Do not simply hand out promotional items
We all love free stuff, but simply handing out branded items or free samples just isn’t enough. This tactic lacks audience engagement and must be incorporated with another element such as a chance to win a grand prize or gift card, or to share the experience on social media. The last thing you want is for someone to clean out their purse to find your branded calculator, thinking “Where did I get this again?”.

2. Do not rush a project
Location, time and date are all vital components of an experiential marketing campaign. Do you plan to host your event indoors or outdoors? Are you positive that your target audience will be there? Do you have a plan B if the weather doesn’t allow you to activate outdoors? Be sure to carefully consider all of these components.

3. Do not forget to make it measurable
What are you hoping to achieve from your event? Whether you wish to distribute a specific amount of coupons, gain press coverage or have over 5,000 people enter your online contest, make sure you have a measurable goal in mind. It’s valuable to ensure you are able to track the results of your activation.

4. Do not forget to train your brand ambassadors
If you’ve hired brand ambassadors, be sure to give them as much information as possible on your brand and the purpose behind your project. Events staff are vital to the activation and will be the main point of contact for consumers interacting with your brand. Take the time to have the team meet an hour or day before the event to ensure everyone is on the same page.

5. Do not forget to make the event relative to your brand
You may have just pulled off the biggest PR stunt ever, but was it relative to your brand messaging? Make sure your splashy, exciting consumer experience is easy to identify with your brand image. Remember, the end result of an experiential marketing project is to have consumers speak about your brand in a positive way, ultimately resulting in sales.

The Not-To-Do List: Now You Know What You’ve Got To-Do!

When searching for Experiential Marketing Companies in Toronto to collaborate with, be sure to mention the 5 items above. Tigris offers experiential marketing (also known as engagement marketing), event planning and staffing solutions. With over a decade of experience in over 15 markets across Canada, you’ll notice our expertise from the moment you begin a conversation with one of our team members. Give us a call at 647-286-9392 for a free quote or send an e-mail to [email protected] for more information.