Tigris was contracted to conduct all of the event planning and event staffing for this activation. Tigris was also responsible for putting together a team of 6 temporary sales staff and event manager to host the Rogers booth at the expo. The event staffing responsibilities included booth set up and closing, promoting the Blackberry and Sony Ericsson phones, enticing the public to participate in a Text to Win contest, taking photos of the public and directing people to the Rogers Centre store. More than 10 000 students participated in the Text to Win contest accompanied by countless numbers of brand impressions.
