Shop till you drop! Grassroots & Brees Communication contacted Tigris to provide promotional models for the Hillcrest Mobile Fashion Truck. Located in one of the GTA’s most affluent suburbs, Hillcrest is a fashion destination with a newly renovated Hudson’s Bay and key new retailers Sporting Life, H&M and Aritzia.
For 4 days (Oct 26 – Oct 29), a branded display truck drove around the Richmond Hill area parking at busy intersections and inviting passersby to explore all Hillcrest has to offer. The truck will feature a collection of Hillcrest retailers (specifically new retailers) – displaying seasonal head to toe outfits from designated retailers. Sporting Life, H&M, & HBC. In addition, there were feature beauty products from Sephora.
The promotional models were to educate consumers on Hillcrest and promote 3 different contests. This includes the ‘Snap a Selfie, Share & Win’, as well as ‘Win This Outfit’. Most noteworthy, our team monitored the number of interactions and took photos of the experience for our client.
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