This season, we’re teaming up with REC Media and Polident, visiting local hockey teams and tournaments. You may be wondering, why is Polident targeting hockey players? To execute a sampling campaign for their latest product, the Polident Clean & Refresh Wipes. Over the course of 2 months, our team will activate in 8 arenas, with a goal of distributing a total of 30,000 samples!

Through face-to-face interactions, our brand ambassadors will drive awareness and educate regarding Polident’s Clean & Refresh Wipes that are suitable for mouth guards, sport guards, night guards, retainers as well as dentures and partials.

Sampling Campaigns: Reaching Your Target Audience

If you or your children wear a mouth guard, you know they are a breathing ground for bacteria. It’s important to clean your mouth guard before and after use to eliminate bacteria and odor, as well as preserve the guard. When you’re in a rush before or after a hockey game, rinsing your mouth guard may not seem like a top priority – and it isn’t convenient!

That’s why having a package of Polident Clean & Refresh Wipes in your bag is essential. They easily wipe away bacteria and food residue. You are able to clean your oral appliances anytime, anywhere, without the need for water! In addition, the wipe contains a mint essence that will clean and freshen your appliance. This is the perfect item for hockey players looking to quickly wipe away odor casing bacteria and freshen their mouth guard before and after their hockey games.

Throughout the sampling campaign, our team is driving trails and sales by educating the hockey community on the benefits of using Polident Wipes. At each hockey tournament, our brand ambassadors are giving away free samples and coupons! You can spot our team at the following events/arenas:

• Mike Mulvaney Memorial League at the Kinsmen Civic Centre in Peterborough February 16-17
• Dodge Caravan Kids Family Fun Days at the East Bayfield Community Centre in Barrie February 18
• March Madness at the Aurora Community Centre March 2-3
• OCHL March Classic House League Tournament at Delpark Homes Centre in Oshawa March 16
• OMHA Hockey Festival at Iroquois Park Sports Centre March 30-31

Our team is impossible to miss in bright, branded Polident t-shirts, jackets and hats. We also have a mouth guard onsite to demonstrate how to properly use the wipe.

Since Polident is a product frequently used for denture care, attendees were taken aback! Some immediately asked, “What do dentures have to do with hockey?” or stated, “I’m not that old!”. This made for a great opening conversation. Once consumers were made aware that the wipes can be used to clean mouth guards/retainers they thought it was a great product and were eager to take a free sample.

Execute an Effective Sampling Campaign in 3 Simple Steps

Are you looking to create brand awareness and increase sales for a new product? Here are 3 takeaways from the Polident sampling campaign you can consider for your next event.

1. Be visible. Our team was impossible to miss in high traffic areas within each hockey arena. They were branded head-to-toe, so it was obvious to anyone walking by what brand they were promoting. When creating visibility, ensure you are as bright and bold as possible!
2. Offer an incentive. Each free, full size sample was wrapped with a coupon to save 3$ when you buy one Polident Wipe. This encourages the consumer to purchase the product, especially when the incentive is so high!
3. Hire professional brand ambassadors. Because the shifts were evenings and weekends across Ontario, it’s difficult and expensive to send your team to each location. Our brand ambassadors participated in a training session with brand experts from Polident to ensure they were well versed and able to promote the product properly. With their big personalities and determination, our team was able to get a sample into the hands of every attendee!

Are you looking to execute an sampling campaign? Contact Tigris today to learn more about our turnkey event planning and staffing services, available nationwide across Canada.