Tigris was hired by Speed Promotions to source a team of promotional models in both Toronto and Vancouver to support the launch of the Italian beer, Peroni. The Tigris team was required to be exotic and European to align with the brand image while communicating key messaging on the premium lager. Although the program was supposed to run from Sept-Oct 2008 only, it was extended until September 2009. In total more than 5,000 full bottles of beer were distributed during the promotion
