FoodbyDesign partnered with Westrow and Tigris to execute a series of Johnsonville sampling events in BC with a team of brand ambassadors. The Father’s Day BBQ at Price‐Mart Coquitlam kicked-off the first event of the summer in Vancouver and was followed by a few fall executions. The goal of the program is product awareness, and boosting sales through trial and sampling. Over 2,500 delicious dogs and several containers of Reser’s salads were distributed during the three BBQ’s Aug. 25, Sept. 8 & 12.
