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An Outdoor Event That Puts You In The Fast Lane!

The Unofficial Kick-Off To The Summer with Canadian Tire!

After a long and brutal winter, most Canadians are craving time outside and what better way to spend the long weekend, than at an outdoor event. Wouldn’t you agree?

One thing is for sure – we all look forward to long weekends as they usually signify a swift getaway, extraordinary  activities or rest and relaxation.  Victoria Day long weekend in particular winds us up for the summer months to follow and for those of us over here at Tigris, that means we are teaming up with Canadian Tire once again for an action packed outdoor event!

The Victoria Day SpeedFest running May 17-18 is set to feature the NASCAR Canadian Tire Series and muscle cars of the SCCA Pro Racing Trans-Am Series; not to mention more exciting on-track action such as the Ultra 94 Porsche GT3 Cup Challenge, Formula 1600 Super Series, the Canadian Touring Car Championship and more!  Some off-track entertainment and activities for families includes carnival fun, live music and of course fireworks. If you’re looking for something to do, mark this event on your calendar – rain or shine!

And Let The Outdoor Event Begin.

Canadian Tire has been the title sponsor of the NASCAR Canadian Tire Series since 2006 but its support of racing in Canada goes much further back in time which makes Canadian Tire an undisputed leader in Canadian motor sports.  An event of this kind is a huge outdoor event and attraction each year as well as a great way to spend time with family and friends.

Thirty of our Tigris events staff will be hosting Victoria Day activities on behalf of Canadian Tire Motorsport Park this coming long weekend.  So what will they be doing you ask?

Two of our event staff will be positioned in the “Action Zone” to greet fans and give event attendees the opportunity to enter the Driver’s Seat contest. This amazing opportunity runs from May 17 until July 31 all across Canada which means yes, you can still register online at www.inthedriversseat.ca.

Just take a look at the prizes!
GRAND PRIZE: 1 of 2 VIP trips for two to the NASCAR Camping World Truck Series race weekend including a half day driving experience as well as flights, accommodation, suite tickets, pre-race pit passes and more! SECONDARY PRIZE: 1 of 5 NASCAR/Canadian Tire Prize Packs which include an assortment of NASCAR licensed & CT branded merchandise as well as a $100 CT gift card.

Another pair of staff will welcome guests into the “Fan Zone” where they can comfortably observe the races with a clear and open views at turn 8 of the track on the sky rise orange bleachers.  Everyone is welcome to stick around as long as they desire and even enjoy a complimentary snack provided right under the tent near by.  Our staff will also distribute giveaways to fans entering this area. One select staff will be gathering valuable feedback from patrons through a short survey; this is Canadian Tire’s commitment to it’s customers and how this outdoor event just keeps on getting better – by hearing what you want and giving you want you want!

Th remaining half of the team is joining in on the theme of the event and will spend the weekend on wheels – literally!  Canadian Tire loves customer service so they have booked 20 Tigris brand ambassadors to give fans complimentary shuttle rides on golf carts to get around the massive park.  If you’ve been the Canadian Tire Motorsport Track, you know what we’re talking about! Not only are the shuttle rides a tremendous convenience, they also enhance the fan experience.

For more information on how Tigris can help you make your outdoor event nothing short of incredible, give us a call us at 647-286-9392 . The summer season is meant for one outdoor event after another and we would love to help you make yours the one everyone will be talking about!

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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