Celebrating the theme of Pancake Tuesday, MLG Loblaw consumers were able to receive free pancakes served with Nutella. The Pancakes Love Nutella campaign demonstrates product versatility and motivates trial through an exciting, in-store sampling experience.
About the Event
6 Degrees created a ‘pop up experience’ for consumers to sample a fresh PC Extra-Fluffy Buttermilk Pancake and fruit drizzled with warm Nutella. Consumers were encouraged to sit and enjoy their sample in the Canteen area.
- “This looks amazing!”
- “My daughter would love this!”
- “Nutella tastes great on everything!”
Our brand ambassadors were responsible for cooking sample pancakes and adding delicious Nutella topping. Bananas, blueberries and strawberries were used as garnish. In addition, our team was to communicate key messaging and drive consumers to purchase.
6 Degrees is a full service marketing shop in downtown Toronto with deep roots in shopper, digital and experiential. We teamed up with 6 Degrees to create a full service experience for Nutella.
Did you know Nutella hazelnut spread was first imported from Italy over 40 years ago? Since then, it has become the number one selling branded hazelnut spread in Canada. In the last year, Canadians purchased 9.3 kilograms of Nutella. Wow!!