This activation may seem familiar because our Mississauga brand ambassadors worked it last year! Tigris, in association with 6 Degrees, created the ultimate Royale Tiger Towel experience.
Onsite, consumers were engaged at multiple touchpoints to maximize their brand experience. This includes Tiger Towel dispensers and table covers, as well as a Scrub & Win game at the booth. Children couldn’t get enough of the mascot and loved the game! Because this was a family friendly event, it’s important to have aspects of the activation that interest all ages. As a result, the entire family can have fun!
Mississauga Brand Ambassadors Spread Awareness for #weLOVEtigers
Guests loved the photo engagement activation. ROYALE is a proud supporter of the PANTHERA SAVE THE TIGERS initiative, helping raise money and awareness to the endangered species. Our team encouraged festival goers to take a photo with the Photo Frame and some fun props, and share it on their Facebook and Instagram – using the hashtag #weLOVEtigers. As a result, each day someone who posts a photo to their INSTAGRAM will won a “Tigers Forever” National Geographic books!
The Royale Tiger Towel experience will be at multiple festivals throughout Canada this summer. These include Festival D’ete in Quebec City, K-Days @ Edmonton Expo Centre, and Grand Poutinefest @ Old Port Montreal. Seems like this summer will be a busy one! Most of all, we hope to see you at one of these amazing events.