2017 06 16 to 18 Mississauga Brand Ambassadors for Tiger Towel

Experiential Food Experience
2017 06 16 to 18 Experiential Food Experience for Sofina
July 13, 2017
Doughnut Festival
2017 06 25 Doughnut Festival with Grassroots
July 13, 2017
Mississauga brand ambassadors

This activation may seem familiar because our Mississauga brand ambassadors worked it last year! Tigris, in association with 6 Degrees, created the ultimate Royale Tiger Towel experience. 

Onsite, consumers were engaged at multiple touchpoints to maximize their brand experience. This includes Tiger Towel dispensers and table covers, as well as a Scrub & Win game at the booth. Children couldn’t get enough of the mascot and loved the game! Because this was a family friendly event, it’s important to have aspects of the activation that interest all ages. As a result, the entire family can have fun! 

Mississauga Brand Ambassadors Spread Awareness for #weLOVEtigers 

Guests loved the photo engagement activation. ROYALE is a proud supporter of the PANTHERA SAVE THE TIGERS initiative, helping raise money and awareness to the endangered species. Our team encouraged festival goers to take a photo with the Photo Frame and some fun props, and share it on their Facebook and Instagram – using the hashtag #weLOVEtigers. As a result, each day someone who posts a photo to their INSTAGRAM will won a “Tigers Forever” National Geographic books!

The Royale Tiger Towel experience will be at multiple festivals throughout Canada this summer. These include Festival D’ete in Quebec City, K-Days @ Edmonton Expo Centre, and Grand Poutinefest @ Old Port Montreal. Seems like this summer will be a busy one! Most of all, we hope to see you at one of these amazing events. 

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