First of all, we want to thank 6 Degrees for this amazing opportunity! Tigris was asked to supply 2 Team Leads and 18 Brand Ambassadors per market for Canada Day Events. The activation for Loblaws was held in Ontario, Quebec, Newfoundland and Prince Edward Island.
Canada Day Events Across Canada
The purpose of the event was to bring people together with food. Loblaws activated at different festivals in each province to host a free picnic. Inside the activation were wooden picnic tables; guests were encouraged to write motivational messages on the tables. Surrounding the tables were various vendors including Coca-Cola, Nature Valley & Kraft. Our staff operated each vendor stall, handing out free samples to guests.
In addition, guests were able to enjoy free President Choice burgers from a food truck. There was a Kids Zone equipped with giant Jenga and Connect 4. Last but not least, a face painter and artist was onsite!
Because the event was completely complimentary, guests were extremely thankful. Below are a few guest testimonials:
- “Wow, this is so nice of Loblaws!”
- “It’s great to have free activities for the children, thank you.”
- “What type of burger is this? I’m going to purchase it now!”
- “This has been the best day ever!”
If you’re looking for brand ambassadors to bring your event to life, contact Tigris today. We operate nationwide across Canada with 2,000+ events staff on our roster.