Our Athletic Vancouver Events Staff were at the Scotiabank Half Marathon July 24th. Branded head to toe in Voltaren, our team, in association with 6 Degrees, executed unique activation for runners at the finish line.
First off, what is VoltarenEmulgel® Original for? It is a clinically proven topical pain reliever. It’s indicated for the relief of pain associated with acute, localized muscle and joint pain such as sprains, strains or injuries that can occur from sports, like running. As a result, a marathon is a perfect place to promote the product!
Athletic Vancouver Events Staff Host Voltaren Recovery Accelerator
The Voltaren Recover Accelerator was available to all runners. The space provided runners with essential recovery elements in the finishing area of the race. This includes yoga mats, calf stretching station and informational brochures. Because the activation was at the finish line, runners were able to enjoy time within the space. Below are some consumer testimonials:
- “I used Voltaren this morning.”
- “Just bought a tube yesterday but I’ll take a free sample.”
- “We love this product.”
- “Voltaren is a lifesaver.”
- “Can we take a bath in it?”
- “This stuff works great, thank you so much.”
Our events staff said, “I have to say out of every activation I have done, I have never gotten so many positive reactions out of people. There are many many die-hard Voltaren fans out there!!” As you can see, it was the ideal event for Voltaren to reach their target audience. Sounds like the event was a huge success!
Up next is the Oasis Zoo Run & Toronto Waterfront Marathon in September. Be sure to stop by the Voltaren Recovery Accelerator!
Tigris plans, creates and staffs experiential events nationwide across Canada. Contact Tigris today to for a free quote on experiential services. Because we have over 2,000 events staff on our roster, we will have the right brand ambassadors for your event!