Tigris Tips for Creating Brand Awareness Strategies
Building strong brand awareness strategies is your first step in creating unforgettable consumer experiences with your brand. It is important to research and test out different strategies that work for your brand to ensure that you will deliver the best brand experience to consumers. The bottom line in creating brand awareness is sales – so make sure that whatever your strategy is, that it will have a lasting impact on potential clients, influencing them to purchase your product or service.
There are multiple factors to consider when brainstorming brand awareness strategies. Check out our four Tigris tips!
#1 The Market
Whether you’re building relationships with new clients, or maintaining relationships with current ones, it’s important to know the market that you’re working with in order to start planning your brand awareness strategies. At Tigris, we bring your brands to life through experiential marketing, which is one of our main strategies for building brand awareness. You need to focus on capturing the attention of the market you’re aiming towards – what will you do to obtain this goal? Identify your target demographic for your brand so you’ll be present and available wherever your market may be.
For example, if your brand awareness strategy involved an outdoor promotion, we would suggest a unique location specific to your market. If you’re product targets young professionals, consider a street promotion in the financial district. Remember, you’re clients aren’t always going to come knocking on your door. You have to approach your marketing directly and sell yourself!
#2 Social Media
Social media channels can influence consumer attraction towards your brand. It can also build excitement and encourage a relationship between the brand and consumers. Again, if you’re conducting a street promotion, tell your clients via social media outlets! Make it known when and where your promotion is happening and give your audience an incentive for attending. If you’re conducting a street promotion, tell your audience that you have free swag if they spot your ambassadors on the street! Incorporating social media into your brand awareness strategies will definitely give you that extra boost.
#3 Be Unique
Consumers notice unique and exciting activations, so be as unique as possible when creating brand awareness! If you’re thinking of conducting samplings for your new line of food, try to stand out. Our Tigris brand ambassadors have been working with Grace Kennedy foods to build brand awareness all across the GTA, and they definitely deliver. If you’ve ever seen our brand ambassadors for Grace at different festivals, you’ll notice their bright shirts, awesome giveaways, beautiful smiles – and best of all, delicious samples and great deals on products they are selling onsite. Who says you have to do “standard” tastings? Try incorporating fun décor, free swag, music, and contests!
#4 Public Relations
Having a great public relations team can really help with creating brand awareness strategies. Unlike paid advertising, PR can give your brand free publicity. Public relations specialists can offer a lot to your brand with the help of creating blogs, press releases, newsletters and more creative writing to get the word out. Want something a little bit bigger than words? Try creating a PR stunt! These are only some ideas for brand awareness strategies – the list goes on and on.
Tigris’ Way of Building Brand Awareness Strategies
Next time you’re thinking of brand awareness strategies, consider these four Tigris tips & they’ll be sure to help! Need some more advice? Tigris has been one of Canada’s leading experiential marketing agencies for over a decade and building brand awareness is our speciality! Call today for a free quote and see how we can bring your brand to life.